The story of MPL Gold and its transformative mushroom coffee begins with a visionary mind and a deep commitment to improving the health and well-being of people. Mr. Param, the founder of MPL Gold, is a name recognized in the world of banking, finance, and insurance. A scholar at heart, Mr. Param’s career has been marked by his sharp instinct for numbers and management, as well as his passion for helping people lead better lives through better financial solutions. Throughout his career, clients from across the world sought his expertise, and this global exposure opened the door to an unforgettable discovery.
While working in the fast-paced world of finance, Mr. Param had the opportunity to travel extensively, meeting people from different cultures and backgrounds. His curiosity and keen observational skills led him to an unexpected yet profound moment during a business trip to Hong Kong. There, he noticed something remarkable — a lifestyle that seemed to flourish in ways not often seen elsewhere. People appeared healthier, more energetic, and remarkably happier. What stood out to him the most was the absence of the usual signs of sickness or strain on the healthcare system. There were fewer hospitals, fewer patients, and a general sense of wellness that permeated the air.
Intrigued by this observation, Mr. Param delved deeper into understanding the cause behind this thriving, healthy community. Through conversations with locals and further inquiries, he uncovered a well-kept secret: the mushroom magic that fueled their vitality. Specifically, it was the ganoderma mushroom, that played a pivotal role in the lifestyle of these people. This remarkable mushroom, known for its high antioxidant and anti-inflammatory properties, had been used for centuries to promote better immune function, cardiovascular health, and overall well-being.
Returning to India, Mr. Param couldn’t shake the curiosity that had been sparked by his discovery. The question now was: Could this ancient remedy be introduced to India, and could it improve the health of millions of people? Determined to find answers, Mr. Param began a deep dive into the world of ganoderma mushroom. His research led him to Malaysia, where he encountered the powerful Reishi mushroom firsthand. He met with farmers, vendors, and manufacturers from the food industry who provided him with valuable insights into the plant’s medicinal properties. When Param first dreamed of building this platform, it wasn’t just an idea he carried alone. Beside him stood his wife Ruth — a constant source of strength, encouragement, and belief. Through sleepless nights, uncertain days, and countless hurdles, she remained his unwavering support system. More than a partner in life, she became a partner in purpose. She was the quiet force behind bold decisions, the comforting voice during setbacks, and the celebrator of every small win. Her faith in the dream gave it roots, and her support gave it wings. Over the next nine years, both dedicated themselves to experimenting with various blends, working tirelessly to find the perfect mix that would make ganoderma both effective and palatable.
In 2010, Mr. Param, a seasoned financial expert, embarked on a business trip to Hong Kong. There, he noticed the vibrant health and energy of the local communities, which led him to discover the traditional use of Ganoderma mushrooms, also known as Reishi. Intrigued by their reputation for supporting longevity and vitality, he began exploring their health benefits and was inspired to delve deeper into this ancient remedy.
Motivated by his findings, Mr. Param travelled to Malaysia in 2011 to visit Reishi mushroom farms and gain firsthand knowledge of their cultivation and quality. This immersive experience convinced him of the potential to create a health-enhancing product. Upon returning to India, he committed to turning this insight into a consumer-focused wellness solution.
In 2012, Mr. Param and his wife Ruth began dedicated research and development efforts. They focused on creating a beverage that combined the therapeutic power of Ganoderma with something familiar and enjoyable — coffee. This marked the beginning of a rigorous trial-and-error process, driven by the desire to balance health benefits with flavour.
By 2013, after a year of formulation and testing, the couple succeeded in creating MPL Gold Mushroom Coffee. This innovative product blended premium coffee with immune-supporting Ganoderma mushrooms, designed to appeal to both taste-conscious and health-conscious consumers. The product’s unique identity began to take shape.
MPL Gold officially entered the Indian market in 2014 with the establishment of a manufacturing unit. The brand began grassroots marketing, relying on a network of over 200 volunteers to introduce the product through direct offline sales. The initial focus was on urban consumers seeking healthier lifestyle alternatives.
In 2015, early adopters responded positively, with many making repeat purchases. This strong customer response validated the product and laid a solid foundation in key local markets. MPL Gold started gaining recognition as a reliable and effective health beverage brand.
With positive feedback fuelling momentum, MPL Gold began placing its products in health stores and cafes across India in 2016. The brand’s visibility increased significantly, helping it reach a broader wellness-minded audience beyond the initial customer base.
By 2017, MPL Gold invested in building its brand through social media, community testimonials, and localized campaigns. These efforts successfully connected the brand with younger consumers and helped position it as a trusted, modern wellness solution.
In 2018, MPL Gold expanded its offerings by launching instant mushroom coffee and mushroom tea blends. These new formats catered to convenience-seeking consumers while preserving the brand's health-focused identity, further strengthening its product lineup.
Throughout 2019, the company formed partnerships with yoga studios and wellness centers, embedding its products into holistic health routines. These collaborations positioned MPL Gold as more than a beverage — it became a lifestyle choice among health-conscious individuals.
When the COVID-19 pandemic struck in 2020, MPL Gold faced disruptions in logistics and retail operations. Despite these challenges, the brand adapted by optimizing local supply chains and maintaining product availability, ensuring customer trust wasn’t lost.
In 2021, the company focused on consumer engagement through virtual events, influencer marketing, and educational content. Although primarily offline, MPL Gold began laying the digital groundwork for the future while staying resilient during uncertain times.
By 2022, MPL Gold committed to sustainability and ethical sourcing. The brand introduced eco-friendly packaging and adopted fair-trade practices, further aligning with values-driven consumers. Sustainability became a key part of its identity.
In 2023, MPL Gold strengthened its offline presence across India and solidified customer trust through quality and consistency. The company’s ethical stance and strong product performance reinforced its loyal customer base and market stability.
In 2024, MPL Gold began expanding its scope by exploring new wellness products and functional foods. The brand also developed educational wellness content and personalized health plans to support a more comprehensive wellness ecosystem.
In 2025, MPL Gold officially launched its online sales platform, significantly expanding its reach across India. This move marked a major milestone in the brand’s digital transformation journey. To complement its e-commerce launch, the company rolled out digital marketing initiatives aimed at younger consumers. These campaigns emphasized convenience, modern lifestyles, and brand accessibility.
In 2026, MPL Gold will introduce membership programs offering exclusive wellness plans, early access to new products, and special discounts. The company plans to collaborate with nutritionists and wellness coaches to provide online consultations and personalized health advice. The product portfolio is expected to grow further with the inclusion of mushroom-based snacks and functional beverages tailored to modern health needs.
By 2027, MPL Gold will integrate AI-powered health tools into its digital platform to offer personalized product recommendations based on individual wellness profiles. A dedicated mobile app will allow members to track their health goals, engage with educational content, and connect with a growing online wellness community. The company will also intensify its sustainability efforts, working toward achieving zero-waste operations and expanding eco-friendly practices.
In 2028, MPL Gold plans to enter the mushroom-based skincare and beauty space, leveraging the natural therapeutic properties of Ganoderma for topical wellness. The brand will continue fostering community engagement through wellness events—both online and in-person—and will expand partnerships with fitness centers, yoga studios, and wellness influencers across India to further embed its products into holistic health routines.
By 2029, MPL Gold will aim to solidify its position as a comprehensive wellness brand. With a diverse product line that spans health drinks, supplements, skincare, and functional foods, the brand will build a fully integrated lifestyle offering. Strategic community initiatives and digital services will help deepen consumer engagement and loyalty on a national scale.
In 2030, MPL Gold — India’s foremost health and wellness brand. Through advanced, AI-driven personalized nutrition services and a seamless online-offline experience, the company intends to offer tailored health solutions at scale. Its robust subscription and membership ecosystem will provide stable recurring revenue while reinforcing long-term customer relationships and market leadership.
After numerous trials and research, Mr. Param and his team made a breakthrough. Coffee — a beloved, daily ritual for millions — became the perfect medium to deliver the benefits of ganoderma. They crafted a unique blend, infusing the powerful medicinal properties of the Reishi mushroom into high-quality coffee beans. The result was a beverage that not only tasted great but also enhanced energy levels, supported better health, and provided a new way to incorporate the health benefits of mushroom into daily life. This is how MPL Gold started. With this innovation in hand, Mr. Param established a manufacturing unit where the entire process could be scaled. Over time, the idea gained momentum, and with the help of over 200 dedicated volunteers across India, the company achieved its first major sales milestone. The feedback was overwhelmingly positive — people reported feeling healthier, more energized, and generally more content in their day-to-day lives.
Buoyed by the success of the product and the positive impact it was having on people’s lives, Mr. Param knew it was time to take MPL Gold to the next level. It was time to make the benefits of mushroom coffee available to the entire nation. The decision was made to go online, making the product accessible to consumers across India through the company’s website. This move would allow MPL Gold to reach more people, allowing them to experience the health benefits of this unique coffee blend and start their day with a cup of something that not only tasted good but also did good for their bodies.
Today, MPL Gold is more than just a brand; it is a testament to the power of curiosity, dedication, and innovation. The brand’s success is built on Mr. Param’s unwavering belief in the power of natural ingredients and his desire to provide people with an easy, accessible way to live healthier, more energized lives. With a rich legacy of over 15 years in the offline market, MPL Gold is now poised to reach new heights, offering its mushroom coffee to consumers nationwide. As more people experience the positive impact of this powerful blend, the future of MPL Gold looks brighter than ever. It is a story of passion, perseverance, and the determination to make a difference — one cup of coffee at a time.
